Located in a former gin distillery dating from 1910 in the Largo Isarco industrial complex on the southern edge of Milan, the new home of Fondazione Prada is a coexistence of new and regenerated buildings including warehouses, laboratories and brewing silos, as well as new buildings surrounding a large courtyard.
The art biennale brings a large portion of Prada's target audience to Venice. For the occasion, the Italian fashion brand wished to showcase in their Venice Palazzo the design of its new headquarter under construction in Milan. Designed by architecture office OMA where I worked, the project juxtaposed a wide variety of architectural interventions in an abandoned industrial space. Our team designed a series of scaled models that gave a taste of the multifaceted spatial, material, and curatorial experience.
I worked on this project as a designer at the Office for Metropolitan Architecture in Rotterdam, Netherlands. In a team of five under the leadership of Ippolito Pestellini Laparelli, I organized a strategy executive methodology for the scale 1:100 model shown in the adjacent photographs. I developed techniques of various sorts to render the building's unique materials using poured resin, metallic foam, laser cutters, milling machines, and spay paint. The model had to be capable of dismantlement to travel in custom made boxes between Rotterdam and Venice. I also advised the display of the unique scale 1:1 materials custom developed for Prada.
The exhibition was curated over a period of 6 months and prepared in 12 weeks. It was displayed for 5 months.